On August 7, 2017, BlueCross BlueShield of Gerogia President, Jeff Fusile, released this statement: "For more than seven decades, we’ve been proud to offer affordable health plans that give Georgians access to quality health care. In 2014, when the Affordable Care Act (ACA) started, we created a new set of quality, affordable health plans to offer consumers through the Health Insurance Marketplace, also called the exchange. But the market for these plans has become unstable.